ECF5040 Industry Economics - case writeup 4 - Birds Eye and the UK Frozen Food Industry
Fourth case writeup: Birds Eye and the UK Frozen Food Industry
Dear All,
you can access the case here: https://hbsp.harvard.edu/tu/33a86edc
As discussed in class, please do not share the file or its contents with anyone.
Questions to answer in your writeup:
1. Why did Birds Eye develop as a vertically integrated producer?
2. Why did specialized intermediaries emerge? Could Birds Eye have prevented this from occurring?
3. Does a vertically integrated producer have a competitive advantage in the early 1980s?
4. What should Birds Eye have done in 1979?
Please upload your answers here on Moodle by September 12, 11.55pm. Your submission to the questions shouldn't exceed a total of 1.5 pages.
Please start on time, the case is quite long!
Remember, you can discuss the case and your answers in groups of at most 3, but everyone needs to submit an individually written case writeup.
We will spend a significant amount of time next week discussing the case further (beyond these four questions), so please read the case broadly, and think about it.