ECF5040 Industry Economics - case writeup 2 - Ryanair case (part B & C)
As discussed in class, please do not share the file or its contents with anyone. In your case writeup due on Tuesday at 11.55pm next week, please answer the following six questions:
Ryanair (B): https://hbsp.harvard.edu/tu/802a4668
questions to part B:
1. What went wrong?
2. What should the Ryan brothers do now?
(Answer the above before reading part C)
Ryanair (C): https://hbsp.harvard.edu/tu/8f6ea6e4
questions to part C:
1. How did Ryanair move from the brink of bankruptcy to becoming one of the most profitable airlines in the world?
2. What are the most serious threats Ryanair faces now?
3. How serious is the challenge posed by Go?
4. What should Michael O'Leary do?
Your submission to the questions shouldn't exceed a total of 2 pages.
Remember, you can discuss the case and your answers in groups of at most 3, but everyone needs to submit an individually written case writeup.
In the next class we will briefly return to discussing part A, as well, in addition to discussing part B and C, so please keep part A in mind, too. Remember, too, that participation in case discussions is part of your grade.
(linear curve centered answers)