MKF3151 Marketing planning and strategy
Students will work individually for this bi-weekly report. Your analysis of 4 cases (Weeks 4, 6, 8, and 10 inclusive) will be assessed. You are required to submit your answer (up to 350 words).
Case 1 question(s)
This is the link to Armarium-Luxury fashion brands for rent case study which we will be using for the first bi-weekly report.
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Q1 - lf you were managing a luxury fashion brand, would you partner with Armarium? Why or why not?
Q2-Should Gregory expand the "complete the look" partnerships to other e-commerce partners? Why or why not?
Case 2 question(s)
1 - Was the launch of the A380 risky? Why?
2 - What were the key reasons for thedemise of the A380?
Readings for week 6
Chapter 10: Creating Sustainablecompetitive Advantage
KOHO Financial Inc. case study
Question: What does Koho have to do to remain competitive and achieve the highest return on investment?
Etihad Airways case study
Question: What should Etihad do going forward, specifically in the context of Middle Eastern and global aviation sector developments?