MKTG1001 Marketing Principles - solutions for all its assessments (Early Feedback Task, Group Presentation, Group Written Report (Group project Report Assignment),)
Early Feedback Task
Instructions
Early Feedback Quiz Value: 8%
10 multiple choice questions, covering the material discussed in weeks 1 and 2.
Questions will be taken from the lectures or relevant textbook chapters for the examinable weeks.
You can practice using the quiz questions in Revel that relate to weeks 1 and 2 (Chapters 1 and 2).
15 mins duration
One attempt only
Exam Date: The exam will open on Thursday 15th August at 9.00am and must be completed by Friday 16th August at 11.59pm. Once you commence you must complete within the 15-minute time frame.
No late submissions possible
Score for this quiz: 7.6 out of 8
Submitted Aug 16 at 18:11
This attempt took 9 minutes.
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Group Presentation
Due: Mon Oct 14, 2024 23:59Due: Mon Oct 14, 2024 23:59
GROUP PRESENTATION BRIEF (15%)
The presentation relates to your Group Written Report marketing plan. As part of the marketing plan development, groups will make a video-presentation at a key milestone in the project.
Groups will submit a 10 min pre-recorded presentation based on key areas of their group project, where they will receive written feedback that will advance their final written marketing plan submission. Maximum 10 slides.
One group member will submit the groups presentation by the due date (Monday 14th October at 11:59pm - week 11) to their group page in Canvas. The Canvas group pages will be set up by your tutor once groups are finalised. Insert all group members names on the first slide of your presentation. All group members must present and make visible their faces during the presentation recording.
Presentation content: Macroenvironmental analysis, segmentation, targeting & positioning
The video-presentation will introduce your idea and discuss:
1. The macro environmental analysis of the trends that you have drawn upon to shape your new product or service idea.
2. Segmentation - discuss how the market is segmented (identify 4 unique segments), using appropriate segmentation variables.
3. Targeting - identify which target(s) the idea is directed towards and why? Be specific in providing a rich target audience description.
4. Positioning - Having briefly analysed the competition, identify how the product or service will be positioned to the target audience, using a formal positioning statement.
NO AI ALLOWED!
Groups are reminded of their responsibilities to each other, and in monitoring for any group issues.
Details relating to the marking criteria for the group project presentation can be found in the following attachment:
Instructions for recording and uploading presentations to your canvas group page: Presentation Upload Instructions to Canvas Group Page.pdfDownload Presentation Upload Instructions to Canvas Group Page.pdf
Marking Rubrics: MKTG1001 - Presentations marking rubric.pdf
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Group Written Report (Group project Report Assignment)
GROUP MARKETING PLAN PROJECT GUIDE WRITTEN REPORT (20%)
Task Description
Students will work in groups of 4 (maximum 5) students (from the same workshop, no exceptions) and build a marketing plan for a new product or service that represents strong market potential. This new idea must be based on one of the following key areas:
Food waste in households
Virtual reality in the travel space
Customisation in whitegoods
Adaptive children's clothing
Gamification in the exercise space
Beauty products and males
These areas are deliberately general so you can develop them into a marketable product or service offering according to your group’s creativity. You will need to do some research into the macro environmental trends that you feel can shape your product or service into a unique market offering. Good resources could include credible online sources such as Trendwatching.com, trendhunter.com, or sources such as Euromonitor that may help you identify trends that are influencing consumer consumption behaviour.
The idea is that you are going to deliver a marketing plan that demonstrates the market potential for your new idea and outlines the strategies that will make it a success in the Australian market.
Significant tutorial support will be dedicated to assist students develop a marketing plan that will deliver growth for the chosen product or service.
Key areas in the marketing plan written report:
1. Macro-environmental analysis: Undertake a macro environmental scan and research the current trends that are likely to be strategic drivers for your chosen idea. By example, if you choose to look at virtual reality in the exercise space, other technological trends such as e-commerce; socio-cultural such as health and demographic shifts may also impact your final product or service idea. Based on these trends, justify why your idea has market potential which will become the basis for the rest of your group project. This task should address the following:
What macro environmental trends influence your chosen idea? Which technological, cultural, economic, natural, demographic or political forces have, or will affect, the market opportunity for your ‘chosen idea’? Be specific with your trend(s) and its implications.
Note: You do not have to complete a full SWOT analysis. You are just focusing on and researching the trends that are creating an opportunity for your new product or service idea.
2. STP analysis; Segmentation analysis, target market(s) and positioning: Now that your group has chosen an idea and justified its market potential with the latest trends, conduct a segmentation analysis. You should identify around four different market segments in the category your product or service will compete in, and identify who you recommend as the potential appropriate target market(s) and why.
Demonstrate how you would position your idea as a market offering to this recommended target market relative to competitors. This requires you to identify who your competitors are and how your product creates differentiation from competing market offerings. You also write a formal positioning statement using the positioning statement template.
3. Marketing objectives: Identify clear marketing objectives that set the scene for what you want to achieve for your brand over the first 12-months.
4. Marketing Mix: In this section of your presentation, you will creatively demonstrate your proposed marketing mix strategies (product, price, promotion, and place) that will deliver the objectives. If you focus on a service, you will of course also introduce the remaining 3 P’s (people, process, and physical evidence). Here you are building you are thinking about how you are creatively developing your customer value proposition.
5. Implementation:
As part of the implementation, you only need to show a visual representation of one (1) piece of creativity for your IMC plan, that reflects your brand positioning. That could be a web page, social media idea, online advertisement etc.
Details
The final marketing plan will be presented as a 2000-word report. Appendices, references, and title page are excluded from the word count. Groups must conform to the word count. Where the word count exceeds 10% group members will be penalised 10% of the total available marks.
The report must be submitted by one group member through Turnitin, by the due date: 1st November at 23:59 (week 13)
Final peer evaluation forms need only be submitted to your tutor if there are major problems in your group. Please make sure they are emailed to your tutor by the end of week 13 if needed.
Details relating to the group written project can be found in the following attachments:
Project briefing document: GROUP MARKETING PLAN PROJECT GUIDE-3.pdfDownload GROUP MARKETING PLAN PROJECT GUIDE-3.pdf
Peer Evaluation Form: Peer Evaluation Form.docx
Marking Rubric: MKTG1001 - Marketing Plan Written Report - Marking Rubric.pdfDownload MKTG1001 - Marketing Plan Written Report - Marking Rubric.pdf
NO AI ALLOWED!