Assignment Details
Course: BA Marketing Management, BA Human Resource Management , BA International Marketing Management, BA Business Management, BA Event Management
Module Title: Applied Business Research
Module Code:
Assignment Title: A Research Report
Weighting 100%
Tutor: M.Ash
Word Guideline 3200 words
Assessment Brief: You must choose one of the options outlined below
1 Produce a research report on a topic of your choice but one agreed with by your supervisor
2 Produce an applied consultancy report. This can only be completed with the approval of Dr J Tong. Such approval will be recorded during semester 1 of the module. If you have not been approved for this route your submission will not be accepted.
You must state clearly on your submission which of these you have competed
For assignment route 1 you should submit an applied research report. The report should address a substantive and non-trivial topic and should conform to the structure shown below -
Background; Scope and context for the study (100 words)
Problem Statement: This section will provide the research topic, research question and objectives of the study. (50 words)
Literature Review: Conduct and present a detailed review of relevant literature and or secondary information relevant to your research question. (1500 words)
Research Methodology: Here you should critically present your proposed research methodology and methods. This should present and critically justify your strategic decisions on research philosophy and strategy and how these influenced the subsequent research design. You should describe and critically analyse tactical decisions concerning key issues such as population and sample, and methods of data collections. Describe how you survey instrument was constructed and utilized in your study. Describe the types of descriptive statistics that you are proposing to employ and any use of inferential statistics that you are proposing to use. (600 words)
For any qualitative portion describe your anticipated process for qualitative analysis or coding process you will use (Cite references to support your proposals)
Ethics. You must discuss any ethical issues that are relevant to your research topic, participants, and method. Discuss how you are going to deal with the ethical issues (250 words)
Data collection and Analysis: Provide here your descriptive and statistical analyses of your collected data and any secondary research you wish to include. (500 words)
Conclusion: your interpretation of your data based on its analysis (350 words)
Research limitations: Critical reflection on the limitations of the study that could affect the reliability, validity or generalizability of the research (150)
References: What sources did you use and list accordingly (using APA format).
Appendices: Include copies of survey instrument and raw data
For assignment route 2 you should submit a consultancy market based research report.
The report should address topic agreed with your consultancy client and should conform to a similar structure to that outlined above but contingent on the nature of the research required by the client.