MGF2351 International business Assessment task title: Report

Weighting/Value: 40%

Details of Task: Students are required to prepare an individual, case-based report.
To complete the assessment, students must first choose one (1) only of the following case companies, which will form the basis of your report.

· Oporto, considering expansion (opening a chain of stores) into either Colombia or Portugal

· Peloton, considering expansion (offering fitness equipment and services) into either Italy or Japan

· Rivian, considering expansion (establishing a manufacturing facility and selling vehicles) into either Norway or the United Arab Emirates (UAE)

· Stan, considering expansion (offering streaming services) into either New Zealand or the United Kingdom (UK)

Your task:
You are a representative from the internationally famous consultancy firm
'Prestige Worldwide', who have been contracted by your selected case company.
Your client is looking to expand their operations internationally, but are unsure of
the best approach for their internationalisation. In particular, they are seeking
your recommendations on the following key issues:
1. Based on their respective levels of international competitiveness in your client's
industry, which of the two countries would be most advantageous for the firm's
international expansion? Justify your answer using relevant theory, models or
concepts.
2. Based on the competitive pressures that your client is likely to face in its
expansion, which strategy would be most appropriate for expansion into your
chosen target market (country)? Justify your answer using relevant theory, models
or concepts.
3. Is establishing a wholly-owned subsidiary through FDI an appropriate way for
your client to enter the chosen target market (country)? If not, what alternate entry
mode is best, and why? Justify your answer using relevant theory, models or
concepts.
To assist your client's internationalisation, you are required to prepare a report
that addresses these three issues as part of your recommendations.
For a specific delineation of the required elements that will be assessed in each
section of the report, students are advised to consult the Report Marking Rubric
on Moodle.
Please note:
Books, newspaper reports, company annual reports and IBISworld reports may
be used to support arguments and analysis. However, academic journal
articles must form the key underpinnings of your analysis.
A minimum of 6 academic journal article sources are required (for a
Pass-standard report). For an HD-standard report, you should be aiming to include
at least 9 academic journal article sources.
If your report does not include citations in the body section, this means that you
have committed plagiarism (even if you did not intend to), which carries with it an
automatic grade of N. Please ensure that you include citations to acknowledge
your sources of information!
While the journal sources that you cite can be from any peer-reviewed journal,
you should particularly aim to incorporate articles from the top international
business journals (i.e. those ranked 'A*' or 'A' on the ABDC Journal Ranking List).
These journals are:
· Journal of International Business Studies (A*)
· Journal of World Business (A*)
· Global Strategy Journal (A)
· International Business Review (A)
· Journal of International Management (A)
· Management International Review (A)
The ABDC Journal Ranking List on the Moodle site (under 'Resources') provides
further guidance on journal quality.
Students are to follow the APA referencing method.
References and appendices are NOT counted in the word limit.
Preliminaries (Title Page, Table of Contents and Executive Summary) are NOT
counted in the word limit.
Words in tables and diagrams ARE counted in the word limit. Tables and
diagrams should not drive the analysis. Instead, they should provide summaries
of what is contained in the body of the report. The analysis is contained in the
sentences and paragraphs, and should still make sense even if there were no
tables or figures.
Word limit: 2,500 words (+/-10%)
Presentation requirements: Assignments must follow the report format,
including all of the necessary preliminary components (title page, table of
contents, executive summary).
All assignments MUST be submitted with size 12 font, and with double spacing.
Estimated return date: Approximately 3 weeks after submission
Criteria for marking:
Preliminaries - 5%
Introduction - 15%
Body/Discussion - 60%
Conclusion - 10%
Presentation - 10%
It is ESSENTIAL that students view the Report Marking Rubric, and
the Recommended Structure documents on the MGF2351 Moodle site prior to
commencing the task. Check to see if your work is addressing each of the
individual criteria before you submit your assessment- if you can't see how it
addresses the criteria, then your marker won't be able to either!
Submission details: Reports must be submitted in Word document format (not
pdf).
The report file is to be submitted via the Report Submission link on Moodle,
under the ‘Assessment’ tab.
Comments and grading of your assessment will be communicated to you via
Moodle (the same link that you uploaded the report in).
Penalties for late lodgement: A penalty of 10 per cent of the mark allocated to
any assessment task will be deducted for each day that the assessment is late.
Students should note that a weekend is 2 days and will be treated as such when
penalties are calculated. After 10 days late assignments will be accepted but will
not be given a mark.
It is suggested that you plan on submitting the assignment before the due date
to cover any unexpected delays you may encounter in finalising and completing
the assignment. Excuses such as those relating to computer breakdowns and
especially having assignments due for other units are not acceptable. Students
are advised to save to your hard drive as you work through your assignments and
to keep a soft copy on USB/hard drive/online storage for safekeeping.