FEEDBACK:
Your client is considering growing their boutique rum business. Provide a detailed analysis of the macroenvironment
factors that impact micro-environment for the boutique rum industry.
Please provide insights for the client based on your analysis.
Structure
• Business Report – see resources.
• Title page: Report title, Student ID. Tutorial day/time. Word count
• Short executive summary; purpose, overall outcome/ conclusion of analysis (200 word max –not
counted in word count)
• Analysis of each the MACRO factors that currently impact the industries micro-environment
• Briefly explain the factors that will impact (demand, growth and/or ability to operate in the
industry) for the micro environment.
• Provide analysis / justify the chosen factors and why these will have an impact on the microenvironment
(demand, growth and/or ability to operate in the industry)
• Visualise research
• Note if the factors are or equal importance or if some are more important than others.
Explain your logic using a decision matrix tool to assist
• Do not explain the PESTLE concept.
• Provide no more than three insights from the above research and analysis
• Insight statement (no more than 50 words)
• Insight explanation. Why is this an insight and why might it be of value to the client (ability
to grow, key element of strategy, basis for competitive advantage, avoid risk, etc).
• Insight ranking – are they all equally important or is one more important than the other?
Why?
• Note: you are not making recommendations
• Based on your research, analysis and insights, what marketing related recommendations would you
make to your client about growth opportunities in this industry. No more than three.
• Reference list