Social Marketing Plan
This assignment can be done singularly or in teams of two.
Environmental Analysis
What macro-environmental factors are influences on this issue? Discuss only the ones that directly affect your product.
Market Research
Briefly describe the research methods undertaken.
Segmentation of Target
Identify the characteristics that define different market segments
Social Marketing Strategies
This section provides an overview of the proposed program. Describe: the target market/community, goals and objectives of the proposed program, and the social marketing mix.
The Message
Describe the basis for the campaign message(s) to be developed.
Evaluation
What controls and methods of measurement will you put in place to ensure that when you are finished, you have done what you set out to do
Conclusion
A summary of major points
General Style:
Maximum length 15 pages (excluding references, Title Page, or any Appendices, including Executive Summary)
12 point font
2.5 cm margins all around
Left justification of paragraphs
Page numbers provided
Paragraphs will convey one major idea, will be succinct, and will not contain redundancies
Work flows well (transitions)
Spelling and grammar have few errors
Any jargon is used sparingly and correctly
Double-spaced
Headings set expectations for content, distinctly formatted
Document is internally consistent
Citations given where appropriate
Bibliography complete; appropriately formatted in APA style