Strategic Financial Analysis assignment - Rexam PLC
1. Introduction
1.1 Company Profile
1.2 Research Objectives
2. Financial analysis of Rexam
2.1 Horizontal Analysis
2.1.1 Revenue Changes
2.1.2 Trend in Cost of Revenue
2.1.3 Trend of Gross Profit
2.1.4 Changes in Operating Expenses
2.1.5 Operating Income Trend
2.1.6 Changes in Net Income and Earnings Per Share (EPS)
2.1.7 Changes in Items Stating Financial Positions
2.2 Vertical Analysis
2.2.1 Vertical Analysis for Current Assets
2.2.2 Vertical Analysis for Non-Current Assets
2.2.3 Vertical Analysis for Current Liabilities
2.2.4 Vertical Analysis for Non-Current Liabilities
2.3 Ratio Analysis
2.3.1 Profitability Ratios
2.3.2 Liquidity Ratios
2.3.3 Cash flow Ratios
3. Limitations of Traditional Financial Analysis Methods
4. Strategic Choices
4.1 Free Cash Flow to Firm
4.2 Economic Value Added
5. Findings and Recommendations
6. Conclusions
References
Appendix 1. Profitability ratio calculations
Appendix 2. Liquidity ratio calculations
Appendix 3. Cash flow ratio calculations
Appendix 4. WACC calculations for Rexam 2015