写作案例

Information Systems in Organisations 
Trimester 2 2018 
Case Study: Cruise Lines 
In this assignment you will work in a group of 3 or 4 students (all group members MUST be 
from the same tutorial group) and undertake an information systems case study.  
The assignment requires you to apply the skills and knowledge you are acquiring during this 
term based on information systems in organisations topics.  Some of these topics include: 
business intelligence, e-business, supply chain management, customer relationship 
management, business system modelling, system development, impacts, stakeholder 
identification, and IT security in an organisational context.  
In addition to the disciplinary skills and knowledge mentioned above, the case study is 
expected to improve your skills in communication, problem solving, and learning to work with 
a professional attitude independently and with others.  
You will develop and submit your assignment using Microsoft Word. I recommend you use 
the track changes option in Word.  
You will need to: 
1. Produce a report that includes answers to the assignment questions; 
2. Present the interesting findings of your assignment to your tutorial class; and 
3. Use a Canvas discussion as groupware to assist your group in collaborating on the 
project, and reflect on your experience of how the groupware supported you in the 
assignment. 
Assignment Brief 
For this assignment, you need to choose one of the cruise lines below as your main 
organisation. You will use a second cruise line for a comparison. Each group must pick a 
different pair. Please use the English version of the websites. Here are the websites you can 
choose from: 
Royal Caribbean:   
P & O Cruises:    
Princess Cruises:    
Carnival Cruises:   
Azamara Club Cruises:  
Norwegian Cruise Line:  
Holland America:   
https://www.royalcaribbean.com.au/ 
http:// www.pocruises.com.au 
http://www.princess.com/ 
http://www.carnival.com.au/ 
https://www.azamaraclubcruises.com/en-au 
https://www.ncl.com/au/en/ 
https://www.hollandamerica.com/en_US.html 
Once you have your main cruise line’s website, your group needs to write a management 
report. Note that you may need to make some assumptions about the nature of the work in 
the cruise line providing the website in order to complete some aspects of this assignment.  It 
is acceptable to make such assumptions, however they should all be properly documented in 
your report. Your report should include the following: 
Note: Students should login to the Study Help Canvas site to find out more about Report 
Writing and Referencing. 
1. Main business activities on the website. 
o A general description of the site and its primary activities. 
o At least two business process to illustrate the main activities on the website. 
The processes could be the e-commerce activities on the website, the 
searching activities, checking activities or joining the “frequent cruiser” 
program. 
o A rich picture focussing on the human activity aspects of the website and the 
concerns of the key stakeholders. 
o A description of the main business processes using Alter's work system 
framework (as described in lectures). 
2. Digital commerce. 
o What type of digital commerce model (or models) is currently being used by 
your chosen cruise line?  
o Discuss how your chosen cruise line would employ a digital commerce strategy 
to work with their customers and some of the potential issues in employing 
this digital commerce strategy with their customers? 
3. Discuss briefly how the business process have changed in the cruise lines with the 
advancements in the technology and computer based information system.  
4. Enterprise Computing (CRM, ERP, EAI, SCM). 
o What is Enterprise Computing: CRM, ERP, EAI, SCM? 
o What types of enterprise computing are already commonly used in the cruise 
line you are studying? 
5. Information Security. 
o Describe in detail type of security threats faced by the cruise line’s website and 
also explain the sources of such security threats. 
o Describe in details how technical, data and human safeguards can protect 
against such threats.  
6. A brief comparison between this website and the secondary website you have 
chosen. 
o Are there any differences in the business processes?   
o Do they offer their products in a different way?