Report assignment - marketing audit for a company （HM）
This individual assignment consists of a report
Undertake a marketing audit for a companv of vour choice from ONE of thefollowing:
- A high street fashion retailer
- An airline
When making your selection, you should ensure that you can access enough information about your chosen company and sector to be able to undertake youraudit. For example, are there any articles published about the company or sectoron the internet or in marketing and business magazines? Is the company well-known enough for you to be able to conduct the primary research?