730N1 Strategic Management (Business) Assignment – Individual Report (3000 word business report assignment, General Motors & Apple)
Assignment Instructions
Choose two companies that are listed on the London (FTSE) or New York Stock
Exchange, one that has successfully implemented a strategic initiative, and one that
has taken a strategic initiative that has not been successful.
Write a report comparing, contrasting and critically evaluating the two initiatives using
material from the module. Justify your assessment using at least FIVE of the following
concepts, tools and techniques discussed in the course:
- strategic purpose
- industry attractiveness
- resources and capabilities
- competitor and market analysis
- competitive advantage
- portfolio analysis
- industry life cycle
- option evaluation
- organisational design
- change management
Your report should reflect your understanding of the topics covered in the course and
your ability to analyse and apply the appropriate strategic concepts, tools and
techniques. You should also demonstrate your research skills and ability to derive
analysis from a range of up-to-date high quality sources. Full in-text citations and a
bibliography, using Harvard Referencing Style, are required.